1. Media business case of Telefonica including OTT (Mercedes Medina, Prof. of Navarra Univ.)

 - Mercedes Medina Laverón, director of the Master in Business Management Communication (MGEC) of the University of Navarra and professor at Faculty of Communication, was awarded the prize for the best paper in the Congress of the European Media Management Association (EMMA) 2011 .

2. HbbTV application case examples (Mika Kanerva, COO of Sofia Digital)

 - Mr. Mika Kanerva has over 15 years of experience in Digital Television and special knowledge about broadcasting technologies and creation of added-value services for television. He has unique global experience about development of new TV services and launch for HbbTV and Smart TV Apps for Connected TV

3. HbbTV 2.0.1: trends, testing and achieving interoperability (Bob Campbell, CTO of Eurofins)

 - Dr Bob Campbell is chair of the HbbTV Improving Interoperability Task Force, HbbTV Steering Board representative and has been an active participant in many HbbTV working groups for several years. Bob is responsible for the team that delivers Eurofins Digital Testing Products including the CI+ Test Tool, Ligada HbbTV test harness and HbbTV test suites used around the world, and is also responsible for Eurofins participation in a wide range of other global standards organisations including ATSC, DVB, WAVE.